Although summer’s end means a decline in outdoor music and cultural festivals, the season for professional conferences is just beginning. Not only a source of entertainment and information, festivals and conferences provide a valuable networking opportunity to connect with like-minded people.
Scheduling must-see sessions at a large conference can be a challenge, particularly when there are overlapping events and venue-hopping. Printed timetables can be confusing and ineffective when venues and speakers change at the last minute. Luckily the days of printed schedules are numbered as event planners build interactive and dynamic event apps.
A well-designed event app can improve the experience of both the event organizers and attendees. Interactive maps and directions assist out-of-town visitors. Last-minute scheduling updates and changes can be easily communicated. The ability to share event on-the-go info makes coordination and networking easier. Furthermore, event organizers can develop sponsorships and partnerships by providing promotions within the app.
Here are 5 essential features to include in your event app:
1. Easy-to-Navigate Interface
The most important element of an event app is usability. The navigation and functionality should be well designed and focused on ease of use. In most cases simpler is better: the user shouldn’t have to work hard to understand your app.
Queerlink, designed and developed by Decoder, uses colour-coded dates and easy navigation.
2. Favouriting and Personalized Schedule
Event attendees will be building a personalized schedule, so the ability to favourite and bookmark events is essential. An easily accessed personal calendar should be included in the app so that users can see a day-by-day breakdown of planned events.
3. Maps and Directions
The greatest advantage mobile apps have over printed schedules is their ability to provide interactive maps and live directions. If your event is attracting out-of-town attendees, maps are especially important. A well-built app also give you the opportunity to recommend local restaurants, hotels and attractions to a targeted, giving you the opportunity to build partnerships with services and vendors.
4. Speed and Performance
It should go without saying, but your event app needs to work. Scheduling applications need to be reliable and load quickly to maintain a positive experience for your users. An app that crashes frequently will frustrate your users and reflect poorly on your organization.
5. Social Media and Sharing
Event attendees are often primarily looking to network and make new connections. Social media has become a huge player in networking and a way to connect via Twitter, Facebook and LinkedIn. The ability to broadcast attended events is a huge bonus to users, as is the ability to share event notes via e-mail. Social media sharing also promotes your event to your users’ networks and expands your reach.
Ready to build your event app? We can do that! Decoder is experienced in building event apps and would love to work with you to build a fantastic iOS, Android, or web app for your event.